ABOUT US

Inspired by the desire to solve some of the issues we faced as new parents, our line for infants and toddlers is friendly, fun and functional but also grounded in our grown-up mission as artists and designers to make beautiful things that people want to live with. Super Natural Baby is a line of children’s lifestyle products designed and made in San Francisco.

Influenced by nature and popular culture, Super Natural Baby’s graphics and patterns evoke the free-spirited individuality of children at play and are meant to stand alone or be mixed and matched. From our multi-use diaper clutch, to our blanket that transforms into a poncho, we aspire to design products that have a long and happy lifespan.

The founding partners of Super Natural Baby, Hajdeja Ehline, Anna Rainer and Christie Rixford, all come from backgrounds in fine art and design. Prior to starting Super Natural Baby, Hajdeja and Christie are also partners in the award winning design firm Super Natural Design. They have a broad experience designing for print, interactive and environmental based media. Their work has been published in many books and trade magazines nationally and internationally. Originally from Sweden Anna moved to The United States in 1992. She holds a degree in textile design from National College of Art, Craft and Design in Stockholm and an MFA from California Institute of the Arts (Calarts). Anna was included in the exhibition Safe: Design Takes On Risk at the New York MoMA and is represented in the collection at the San Francisco Museum of Modern Art.

All Super Natural Baby products are produced in the Bay Area. Many of our customers appreciate hand-crafted, well designed and locally manufactured products and are grateful to find a company in today's society that supports the diverse community of artisans and other small manufacturers.